FORT WORTH, Texas, April 02, 2026 (GLOBE NEWSWIRE) — Sports activities Leisure Gaming International Company (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), the worldwide sports activities, leisure, and gaming group, immediately introduced the enlargement of its partnership with Soccerex, turning into the official headline sponsor throughout all international Soccerex occasions in 2026 and 2027. The partnership spans throughout Europe, North America, and the Center East, and can combine the Sports activities.com model into Soccerex’s year-round platform participating lots of of trade stakeholders. The timing of this partnership with Soccerex aligns with SEGG Media’s close to time period goal to finish the acquisition of a European soccer membership.
This partnership gives SEGG Media with direct entry to a world pipeline of business alternatives throughout media rights, sponsorship, content material distribution, and strategic partnerships. Soccerex occasions convene decision-makers liable for billions in annual football-related funding, making a structured atmosphere to originate proprietary deal move, consider alternatives, and execute revenue-generating transactions aligned with the Firm’s development technique for the Sports activities.com model. The Firm expects this partnership to function a catalyst for revenue-generating partnerships and strategic transactions throughout its Sports activities.com platform.
For practically 30 years, Soccerex has introduced collectively golf equipment, leagues, federations, buyers, and industrial companions from throughout the sport, making a trusted assembly level for the conversations, relationships, and alternatives that form the way forward for soccer.
The collaboration will give the Firm direct entry to senior decision-makers liable for greater than $1 billion in annual football-related industrial spend, whereas additionally creating alternatives to contribute to trade dialogue, take part in structured industrial introductions by means of Soccerex’s Deal Community, and construct year-round visibility throughout Soccerex’s increasing media and digital ecosystem.
By way of this partnership, Sports activities.com will leverage Soccerex’s ecosystem to speed up:
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Content material distribution partnerships;Sponsorship and model integration alternatives;Strategic investments and acquisitions inside soccer; andDevelopment of Sports activities.com’s international media and streaming footprint.
Garrett Armando Navia, CEO, Soccerex, commented: “Sports.com isn’t just partnering with Soccerex – they’re stepping into the center of the global football ecosystem at a time when the industry is evolving faster than ever.
“For nearly three decades, Soccerex has been the platform where the most important relationships in football are built and where the business of the game moves forward. This partnership brings together two platforms aligned in vision – one focused on being the connective core of the global football economy and the other focused on engagement and innovation.
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“Together, we are creating something bigger than events – a year-round system that drives real outcomes, unlocks opportunity, and shapes the next era of the football economy.”
The connection is structured to generate measurable industrial outcomes by positioning Sports activities.com throughout the move of affect, funding, and innovation throughout the worldwide soccer ecosystem. By aligning with Soccerex’s established attain to key trade stakeholders and powerbrokers, the Firm will play a central function in making a extra related, commercially lively, and globally related soccer enterprise atmosphere.
Marc Bircham, SEGG Media Chairman added: “For SEGG Media, the timing of this partnership could not be more perfect. As things heat up for the Company in its pursuit of acquiring a European football club, Soccerex is an ideal partner with access to the most trusted and influential stakeholders in the global football business. There is no other platform that convenes this level of decision-making power across the sport.
“We also view this partnership as an execution platform designed to convert access into measurable commercial outcomes and accelerate the monetization of the Sports.com brand.
“This is a partnership built on scale, credibility, and shared ambition – and we are proud to be part of Soccerex’s next chapter as it continues to define the future of football.”
The Firm will strategy this partnership with a disciplined concentrate on changing entry into measurable outcomes aligned with its broader capital allocation and development technique, and expects to supply updates on industrial partnerships, strategic initiatives, and transaction exercise arising from this collaboration.
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This partnership represents a strategic step in embedding Sports activities.com throughout the international soccer financial system and advancing the Firm’s broader acquisition-led and revenue-focused development technique.
About SoccerexSoccerex is the worldwide soccer enterprise platform — and for 30 years, the trade’s most trusted assembly place. Working on the intersection of relationships, capital, deal-making and innovation, Soccerex convenes probably the most influential stakeholders in soccer by means of world-class occasions, year-round digital engagement, and structured industrial platforms.
About SEGG Media CorporationSEGG Media (Nasdaq: SEGG, LTRYW) is a world sports activities, leisure and gaming group working a portfolio of digital property together with Sports activities.com, Live shows.com, TicketStub.com, and Lottery.com. Targeted on immersive fan engagement, moral gaming and AI-driven stay experiences, SEGG Media is redefining how international audiences work together with the content material they love.
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