Toronto, March 16, 2026 (GLOBE NEWSWIRE) — At a time when Canadian leaders are dealing with unprecedented disruption and uncertainty, Schulich ExecEd (Schulich Government Schooling), Schulich Faculty of Enterprise, York College has launched a daring new marketing campaign, “Take Your Seat,” calling on professionals to step out of acquainted patterns and lead with larger braveness and conviction. Backed by its largest media funding lately, the marketing campaign reinforces that the nation’s subsequent chapter of progress would require leaders who’re braver, bolder, and prepared for change.
Canadian management has traditionally been admired for qualities like stability, collaboration, and emotional intelligence. However in an period of shifting world commerce, technological disruption, and evolving market pressures, that regular mindset alone is now not enough. Take Your Seat challenges professionals to maneuver past consolation and incremental pondering as a result of to reach a disrupted economic system, leaders should select braveness over conference.
Developed in partnership with digital advertising and marketing company NP Digital and their artistic studio REBL Home, the marketing campaign exhibits Schulich ExecEd’s refreshed method to partaking leaders who’re navigating new realities within the office, economic system, and world market.
Constructed across the quiet moments earlier than massive selections, the video belongings seize the pause earlier than motion, the breath earlier than dedication, and the choice to maneuver ahead. As a substitute of spotlighting profession milestones, it highlights the interior shift that occurs when folks determine it’s time to take motion by stepping ahead and performing with goal.
“Canadian leadership is at a turning point,” says Rami Mayer, Government Director at Schulich ExecEd, Schulich Faculty of Enterprise, York College. “We are facing an environment where the world is shifting faster than ever, and leaders can no longer rely on what has always worked. Take Your Seat reflects our conviction that leadership today requires boldness, agility, and the willingness to make purposeful decisions. This campaign represents a significant investment in bringing that belief to life with ambition, vision, decision making ability and determination as we shape new leaders and create a new economy for Canada.”
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The artistic rollout features a 30-second hero movie supported by three 15-second spots, and 9 7.5 second animations tailor-made for digital, and social platforms. The work is rolling out throughout Schulich ExecEd’s on-line and social channels, bringing the message to professionals wherever they’re spending their time and reinforcing the thought of claiming your seat
“This campaign was really about bringing Schulich ExecEd’s leadership mindset to life in a way that feels real and relatable,” says Sabrina Kidouchim, Account Director at NP Digital Canada. “From the way the film moves to how it shows up across channels, everything was built around the idea of choosing growth. Working closely with Schulich ExecEd and our creative team at REBL House, we focused on making something that feels authentic and inspires Canadian professionals who are ready to take their next step.”
Centered round 9 cinematic scenes, the marketing campaign captures leaders at completely different levels of their skilled journeys from rising professionals entering into their potential, to mid-career executives redefining their path, to senior leaders selecting to proceed studying and evolving. Every vignette slows time to focus on the quiet, usually unseen moments that precede significant selections. The result’s a reflective, emotionally resonant portrayal of management as an ongoing course of, not a vacation spot.
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On the coronary heart of the artistic is a recurring visible of a branded Schulich ExecEd chair — a logo of dedication and decisiveness. The chair represents the second of deciding to take a seat, interact, and spend money on govt training as a catalyst for progress. It turns into a metaphor for claiming area, embracing problem, and transferring ahead with goal.
With “Take Your Seat,” Schulich ExecEd alerts a shift towards a extra human, insight-led method to model storytelling. The marketing campaign strikes past conventional program-led advertising and marketing to deal with the mindset and motivation behind management improvement wanted for the nation.
For extra photos and video belongings, please verify right here.
About Schulich ExecEd:As an extension of the Schulich Faculty of Enterprise, York College, Schulich ExecEd is a staff of extremely expert and skilled studying professionals who proceed to display their experience in management {and professional} improvement. Schulich ExecEd presents contributors micro-credential upskilling and reskilling applications in administration, management, and enterprise operations. Our applications are made for working professionals to quickly construct extremely in-demand abilities and supply Masters Certificates applications, 30+ skill-building brief applications and Canada’s main Mini-MBAs. Schulich ExecEd additionally presents customized applications for home and worldwide organizations, to supply short-cycle fast upskilling to employers and workers in numerous sectors. For extra data, go to execed.schulich.yorku.ca.
About NP Digital: NP Digital is a world digital advertising and marketing company targeted on enterprise and mid-market challenger manufacturers. Underpinned by its proprietary know-how division and platforms, NP Digital is thought to be one of many fastest-growing, award-winning end-to-end digital advertising and marketing companies within the trade. NP Digital views advertising and marketing by way of a consultative lens that takes a holistic view when making use of specialist execution to construct significant partnerships. These partnerships embody a few of the world’s most distinguished Fortune 500 manufacturers along with mid-size, direct-to-consumer (DTC) challenger-type organizations. For extra data, go to npdigital.com.
Schulich ExecEd – “Take Your Seat” marketing campaign
