Exhibition “IN PROGRESS” explores Lotus’ D.N.A. design ideas – Digital, Pure, Analogue – revealing how concepts collide, mix, and speed up to form the way forward for the model.Lotus and Larusmiani, Italy’s luxurious maison, will unveil Principle 1 within the bespoke Au shade — an idea impressed by Lotus’ 79 System 1 victories, and the up to date reinvention of the gold inside Milan’s luxurious and automotive tradition.Via immersive storytelling and technical artifacts, IN PROGRESS reframes efficiency as an ever-advancing journey quite than a set vacation spot.Lotus companions with Italian artisans Carpano to convey a refined, craft‑led expertise to IN PROGRESS, enriching the atmosphere with a contact of Italian tradition.
NEW YORK, April 01, 2026 (GLOBE NEWSWIRE) — Lotus Know-how Inc. (“Lotus Tech” or the “Company”) (Nasdaq: LOT), a number one international clever and luxurious mobility supplier, right this moment introduced that Lotus will return to Milan Design Week in 2026 with IN PROGRESS, an exhibition created in collaboration with Haus of Automotive, powered by Konzepthaus, the cultural hub the place manufacturers converge and creativity advances. Open from 22–26 April, the set up invitations guests to expertise Lotus not as a completed object, however as a model in steady movement – outlined by curiosity, experimentation and momentum.
As a celebration of the relentless spirit of the Lotus model, IN PROGRESS reveals the frequently evolving course of behind Lotus design, engineering, and innovation. At its core is an easy reality: for Lotus, efficiency isn’t a end line. It’s a 360-degree journey of fixed disruption – the place each breakthrough sparks the following, the place concepts overlap, mix, and speed up.
A Model in Movement
Since 1948, Lotus has formed automotive tradition by means of light-weight engineering, technical ingenuity, and emotionally charged design. IN PROGRESS captures this evolution – an identification formed by the productive rigidity between rebellious vitality and superior know-how, the place the way forward for driving is frequently rewritten.
This evolution is guided by Lotus’ D.N.A. design ideas:
Digital – representing immersive, clever, and intuitive experiencesNatural – expressing emotion, connection, and every thing centered on the human bodyAnalogue – the continuous development of efficiency engineering
Collectively, these ideas outline a design language that’s each progressive and unmistakably Lotus.
Ben Payne, Vice President of Design of Lotus Tech, mentioned, “IN PROGRESS is an invitation to witness how Lotus thinks, dreams, and creates. Our work is beyond chasing a final form – it’s about embracing the momentum that gets us there. Progress, for us, is deeply human. It is shaped by curiosity, by experimentation, and by the willingness to challenge what’s expected. This exhibition reveals the living process where the future of Lotus takes shape.”
A Inventive Dialogue in Movement
The exhibition reveals the processes behind the Lotus philosophy: from simplified structural design and aerodynamics formed by airflow to ergonomics that creates a “car you wear”; and interfaces that retain a visceral driver connection. Every chapter reveals how Lotus strips again, rebuilds, and reimagines to pursue progressive engineering and expressive design.
The primary chapter unfolds by means of an artist residency developed with Studio Cartoons Deluxe – an exploration of progress as a mind-set, expressed by means of authentic digital artworks that interpret motion, experimentation, and breakthrough. It’s a reminder that progress is private, outlined by curiosity and the moments that transfer every of us ahead.
Principle 1 x Larusmiani: A Milan Debut
As a part of its Milan actions, Lotus has collaborated with Larusmiani, Italy’s luxurious maison and founding accomplice of FuoriConcorso, to craft a bespoke marketing campaign that brings collectively two manufacturers outlined by craftsmanship and innovation. The collaboration pairs Larusmiani’s refined Italian sensibility with Lotus’ future-driven method to efficiency and engineering.
On the coronary heart of the IN PROGRESS exhibition, Lotus will show Principle 1. Guided by the model’s D.N.A. ideas, Principle 1 attracts on the legacy of the Eleven, Sort 72, and Esprit to sign the long run path of Lotus design and efficiency autos. Principle 1 has been reimagined in collaboration with Larusmiani and completed within the bespoke Au shade, named as a layered tribute to gold, the 79th factor of the periodic desk, Lotus’ 79 System 1 victories, and the up to date reinvention of the gold traditionally used for Lotus liveries. Au captures the essence of Milan’s wealthy luxurious and automotive tradition, and collectively they embody a contemporary expression of expertise and status.
Guglielmo Miani, President of Larusmiani & Founding father of FuoriConcorso, mentioned, “The Automotive Gallery was born from a simple conviction: that the most iconic automobiles in the world deserve to be presented in the most refined context the world has to offer. In a Milan that every April becomes the global fulcrum of design, the Automotive Gallery by Larusmiani is where automotive design meets sartorial elegance: the same obsession with detail, the same devotion to materials, the same profound respect for everything built to endure. To welcome the Lotus Theory 1 into our flagship boutique is to celebrate not an automobile, but a philosophy: that of those who are never satisfied with the form already achieved, and who see progress not as a destination, but as the permanent condition of excellence.”
Forward of IN PROGRESS, Principle 1 shall be on show within the iconic Larusmiani Milan retailer from 2–16 April, providing guests an early alternative to view the idea car earlier than its look throughout Milan Design Week.
A Collaboration with Carpano
Lotus may also collaborate with Carpano, the historic firm that invented vermouth in Turin in 1786 and now celebrates 240 years, a defining milestone within the story of Italian aperitivo tradition. This partnership brings collectively two legacies formed by precision and a shared dedication to considerate experimentation, the place custom continues to evolve as a dwelling language. As a part of IN PROGRESS, Carpano will current a bespoke beverage providing crafted with the identical meticulous care that has outlined the model for over two centuries – a refined expression that enriches the expertise with depth, character, and a timeless Italian spirit.
About Larusmiani
Larusmiani is Italy’s oldest luxurious menswear maison, established in Milan in 1922 and internationally acknowledged for its distinctive craftsmanship and dedication to the world’s most interesting textiles. Famend for its refined tailoring, artisanal precision, and understated magnificence, the model embodies the heritage and class of Milanese type. Nonetheless household owned, Larusmiani continues to evolve by means of a contemporary interpretation of Italian excellence, expressed by means of its able to put on collections, bespoke companies, and way of life choices from its flagship boutique within the MonteNapoleone district.
About Carpano
Carpano is one in all Italy’s most storied and influential spirits homes, based in Turin in 1786 by Antonio Benedetto Carpano, the creator of the world’s first vermouth. For greater than two centuries, the model has embodied a singular mix of expertise, botanical mastery, and cultural heritage that helped form Italy’s aperitivo custom. for its meticulous manufacturing strategies and unmistakable fragrant profile, Carpano continues to be celebrated worldwide for its dedication to authenticity, innovation, and the enduring spirit of Italian excellence.
About Lotus
Lotus is a world efficiency model constructed on stable foundations and a wealthy heritage. Since Lotus’ founding in 1948, it has been pioneering true automotive innovation, introducing cutting-edge applied sciences and designs to appreciate its uncompromising imaginative and prescient of how a automotive ought to look, carry out and really feel.
About Lotus Know-how Inc.
Lotus Know-how Inc. has operations throughout the UK, the EU, and China. The Firm is devoted to delivering luxurious way of life electrical autos, with a deal with world-class R&D in next-generation automobility applied sciences comparable to electrification, digitalization, and extra. For extra details about Lotus Know-how Inc., please go to www.group-lotus.com.
Ahead-Wanting Statements
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