LONDON, April 26, 2026 (GLOBE NEWSWIRE) — Runners took over the streets of London at midnight final evening for the annual Reverse Marathon, an unofficial in a single day 26.2 mile run the evening earlier than the official Marathon begins.
Contributors arrived at Trafalgar Sq. as earlier as 6pm to absorb the power, with PUMA supplying the primary 100 folks to reach at its PROJECT 3 Van with a free shoe swap, switching up their present footwear for a brand new pair of the not too long ago Deviate NITRO™ Elite 4 – stealing the streets in type.
A world-record variety of poll entries for the 2026 race meant many missed out on a spot. The Midnight Marathon gave the chance for everybody to tackle the course. The occasion was attended by over a thousand of London’s working neighborhood and provided a very distinctive perspective on the common route.
All through the run, PUMA not solely ensured runners have been fuelled but additionally that spirits have been excessive with accompanying music, free t-shirts, and celebrations all through the evening.
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Within the early hours, the primary finishers crossed the end line, with PUMA gifting the primary female and male with a 12 months’s provide of PUMA Operating footwear and attire to mark their achievement.
After ending the Reverse Marathon one runner stated: “What an amazing experience. This is such a cool, unique way to experience the Marathon route. The energy in London over marathon weekend is unmatched and I’m so excited to soak up the positive vibes in the city.”
Later immediately, PUMA will probably be conserving power ranges excessive at The NITRO™ Lab by fueling marathon finishers with free post-race pizza and beer for any runner over the age of 18 that has a finisher’s medal (phrases and situations apply). There can even be a stay tattoo artist providing free flash tattoos, really making this a race to recollect.
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Along with The NITRO™ Lab, PUMA can even be bringing the power to the PUMA London Flagship, offering finishers with free medal engraving all through Sunday afternoon, Monday and Tuesday.
Reverse Marathon Imagery: FASTCat Hyperlink
Notes for editors
The NITRO™ Lab: The Mall, London SW1Y 5AHOpening TimesSunday twenty sixth April (13:00 – 15:00)
PUMA London Flagship: 376-384 Oxford St, London W1U 1EF Opening TimesSunday twenty sixth April (10:00 – 19:00)
PUMA is without doubt one of the world’s main sports activities manufacturers, designing, growing, and promoting footwear, attire and equipment. Based in 1948, PUMA helps the world’s finest athletes and groups carry out at their finest with its revolutionary merchandise. Identified for its iconic cat brand and the Formstrip, the corporate presents efficiency merchandise in classes similar to Soccer, Operating and Coaching. Its Sportstyle collections are rooted in sports activities and encourage shoppers by celebrating sports activities tradition. With its lengthy historical past and powerful heritage, PUMA is happy with having one of many strongest archives within the trade, with many iconic merchandise such because the Suede and the Speedcat. The PUMA Group owns the manufacturers PUMA, Cobra Golf and stichd. The corporate distributes its merchandise in over 120 nations, employs greater than 20,000 folks and is headquartered in Herzogenaurach/Germany. For extra data, please go to https://about.puma.com.
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